Loyalty and memory
Elephants are known for both. The Herd is built on the idea that a brand should remember its guests — and reward them for choosing to come back.
URBAN ELEPHANT LOYALTY
The Herd. For guests who keep coming home.
The Herd is Urban Elephant's loyalty program — for guests who choose to stay with us again, and again. Members are recognised, remembered, and rewarded with exclusive direct rates and priority booking across every Urban Elephant property.
WELCOME TO THE HERD
Welcome to the family.
We're delighted to have you join a community of travellers, explorers, and city lovers who appreciate thoughtful stays, authentic experiences, and the vibrant spirit of Cape Town.
As a member of The Herd, you enjoy access to exclusive benefits designed to make every stay even more rewarding, including 10% off the lowest available rate when booking directly, priority booking access to new properties and peak-season availability, welcome amenities prepared especially for your stay, and exclusive member offers, promotions, and curated Cape Town experiences.
At Urban Elephant, we believe hospitality should feel personal, effortless, and memorable. Whether you are visiting for business, leisure, or a long-awaited escape, our team is committed to making every stay exceptional.
We encourage you to explore our collection of properties, discover local experiences, and enjoy the many advantages that come with being part of The Herd. Should you need assistance at any time, our team is always here to help.
— Urban Elephant
WHY THE HERD
Loyalty, memory, belonging — the way elephants do it.
Urban Elephant isn't trying to be a cold corporate hotel chain. We want guests to feel like they belong to something — a brand that remembers them and values them. Like an elephant herd, the idea is loyalty, connection, protection, memory, and returning home.
Protection and recognition
Herds protect and recognise their own. Members are looked after across every Urban Elephant property, with the same standards and the same warmth, every stay.
Returning home
Guests who stay with us repeatedly become part of the Herd. It's less a points scheme and more a recognition that you've chosen Urban Elephant — and we've chosen you back.
Emotional, not transactional
The Herd isn't about miles and tiers. It's about the small things — a familiar welcome, your usual booking quirks remembered, and an exclusive rate when you book direct.
MEMBER BENEFITS
What being part of the Herd gets you.
Member benefit
10% off the lowest rate
Members get 10% off the lowest available rate when booking direct — applied with your member code at checkout.
Member benefit
Priority booking
Early access to new properties and peak-season availability before public release.
Member benefit
Welcome amenities
A small thank-you waiting in your apartment whenever you stay — chosen by Niles, not a corporate template.
Member benefit
Exclusive offers
Members-first access to seasonal promotions, partner experiences, and Cape Town happenings.
JOIN THE HERD
Sign up. Stay. Be remembered.
Drop your name and email and we'll send your member welcome with your direct-booking discount code. No tiers, no fine print, no spam — just a quieter, better way to stay with us.
The Herd is for guests who've stayed with us at least once. We verify your stay before activating membership — that's how we keep it for guests we already know.
MEMBERS BOOK DIRECT
Already in the Herd? Book direct, get your member rate.
Once you've joined, your member discount code will arrive by email. Apply it on any direct booking — that's how the loyalty rate is honoured today, and the system will become automatic as the program rolls out.